DaySmart supercharges experienced-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions to accelerate their business.

DaySmart’s Marketing Shared Services team is seeking a Senior Event Marketing Specialist to own and execute the event strategy across three business units Pet, Beauty, and Appointments. This role is perfect for a highly organized, creative, and results-driven marketer who thrives on delivering impactful in-person events that drive pipeline and elevate our brand presence.

As the Senior Event Marketing Specialist, you will:

• Lead end-to-end event strategy and execution from event calendar planning to onsite management for tradeshows
• Own event logistics and operations, including budgets, vendor management, venue sourcing, booth design, shipping, and supporting marketing collateral.
• Develop communication strategies to promote events, boost attendance, and maximize engagement across channels.
• Collaborate with Business Unit Marketing Directors and Sales to align event strategies with business goals, focusing on ROI and lead generation.
• Ensure brand consistency across all event touchpoints and marketing communications.
• Measure and report performance, creating post-event reports with KPIs tied to ROI, pipeline influence, and customer engagement.
• Drive innovation by staying up to date with event marketing trends, particularly in the tech and AI space, and bringing forward fresh ideas to enhance our strategy.
• Support virtual event delivery, including webinars and online conferences, ensuring high-quality experiences for attendees.

What we’re looking for:

• Experience: 3–6 years of hands-on event marketing experience (SaaS, technology, or related industries preferred). CMP or PMP a bonus.
• Skills: Strong project management, problem-solving, and communication skills with the ability to work effectively across teams and with external stakeholders.
• Tools: Comfort with event logistics platforms and project management tools (experience with Skyline preferred, Jira a bonus)
• Mindset: Results-oriented with a proven ability to manage multiple priorities while maintaining attention to detail.
• Flexibility: Willingness to travel up to 30% for events.

Salary

The salary range for this role is $75,000 to $80,00 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

What We Offer

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions.
• Open PTO and a generous paid holiday schedule.
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
• Opportunities to ensure you are always learning and growing.

How You Will Work

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Scottsdale, AZ
• Wayne, PA
• Austin, TX

Many DaySmart employees primarily work from home, and our teams are structured to operate efficiently in a distributed environment. While we don’t always share a physical office, we work together closely through remote collaboration practices.

We maintain a highly collaborative culture and expect all employees to actively participate in meetings, discussions, and team interactions. This includes joining scheduled video calls with cameras on, contributing to conversations, and being fully present.

We believe that strong communication and visual connection are essential to maintaining alignment, accountability, and trust across our teams. At DaySmart, working remotely comes with the responsibility to show up, engage, and collaborate with intention.

Your safety is important to us!
We’ve recently identified an increase in fraudulent activity targeting individuals who have applied to positions at DaySmart. Please note that any legitimate communication regarding your application will come either from an official DaySmart email address (ending in @daysmart.com) or directly through our Applicant Tracking System.

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DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.