DaySmart supercharges experienced-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions to accelerate their business.

Sawyer by Daysmart is the leading software platform that helps thousands of children’s activity providers manage scheduling, registration, payments, and customer communications. Our tools centralize daily operations, streamlining processes such as registrations, scheduling, and member management while fostering community engagement, letting providers spend less time on admin and more time doing what they love: inspiring the next generation. Designed for educators, camp directors, studio owners, and enrichment program leaders, our adaptable cloud-based solution enhances organizational efficiency, elevates the customer experience, and boosts revenue.

Role Overview:

We're seeking a Demand Generation Manager to lead B2B marketing initiatives and work directly with our sales team. You'll develop, execute, and scale innovative demand generation programs that drive significant growth for Sawyer.

Collaboration Hours:

• 9am to 5pm EST, Mon – Fri.
• This is a fully remote position based in the United States.

Key Responsibilities:

• Build and optimize a scalable, multi-channel demand generation strategy that drives leads, MQLs, and SQLs
• Analyze marketing and sales data to improve pipeline impact and revenue
• Manage lead lifecycle optimization, ensuring alignment with SDRs and Sales on lead routing, nurturing, scoring, and handoff processes
• Oversee email automation, landing pages, and content distribution, optimizing conversion rates across the funnel
• Create and manage ABM and vertical focused strategies for larger providers
• Develop and maintain reporting frameworks for marketing performance
• Collaborate cross-functionally to drive projects to completion
• Manage vendor relationships for SEO, paid advertising, and reporting

Qualifications:

• 3+ years of B2B marketing experience, focusing on the SMB space
• Expertise in building and running multi-channel campaigns
• Must have prior experience in the SaaS space
• Proficiency with CRM (Salesforce) and marketing automation tools
• Experience with Pardot is a plus
• Experience with Google Analytics, AdWords, and other MarTech tools
• Strong analytical skills and data-driven decision-making ability
• Entrepreneurial mindset with excellent project management skills
• Outstanding interpersonal and communication abilities

Ideal Candidate:

• Analytical thinker with a "test & learn" approach
• Highly organized and detail-oriented
• Self-motivated team player
• Adaptable to a fast-paced, dynamic environment

Salary

• The salary for this role is $115,000-$130,000 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

What We Offer

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions.
• Open PTO and a generous paid holiday schedule.
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
• Opportunities to ensure you are always learning and growing.

How You Will Work

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Wayne, PA
• Austin, TX

Many DaySmart employees primarily work from home, and our teams are structured to operate efficiently in a distributed environment. While we don’t always share a physical office, we work together closely through remote collaboration practices.

We maintain a highly collaborative culture and expect all employees to actively participate in meetings, discussions, and team interactions. This includes joining scheduled video calls with cameras on, contributing to conversations, and being fully present.

We believe that strong communication and visual connection are essential to maintaining alignment, accountability, and trust across our teams. At DaySmart, working remotely comes with the responsibility to show up, engage, and collaborate with intention.

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